Strategi Pemasaran Untuk UMKM Melalui Pemanfaatan Media Sosial dan Teknologi Informasi
DOI:
https://doi.org/10.61946/vidheas.v1i2.43Keywords:
UMKM, Pemasaran, Teknologi InformasiAbstract
Before the era of Information Technology, Micro, Small and Medium Enterprises (MSMEs) were faced with a number of problems that could hinder their development. Limited market access and lack of information about market trends and customer preferences often make it difficult for MSMEs to develop effective marketing strategies. Observation activities are carried out by conducting direct observations of the situation and environmental conditions of the community. MSMEs now have the opportunity to overcome most of these problems. The aim of MSMEs in Sawarna Village is to carry out marketing that can improve the quality of human resources who have high abilities and interest in marketing the Sitaman Bumi application, Batour. Utilization of online platforms that will be used to help MSMEs
References
Ardian Nurmana. (2022). Pkm Pada Perencanaan Usaha Café Kuliner Di Kota Bau Bau. Jurnal Pengabdian Masyarakat Indonesia Sejahtera, 1(3), 11–29. https://doi.org/10.59059/jpmis.v1i3.2
Darmansyah, A., Sutardi, A., Afgani, K. F., Susanto, E., Syaputri, A. R., & Khaerani, F. R. (2021). Strategi Peningkatan Kinerja UMKM Wisata Pantai Berbasis Digital (Kasus Wisata Pantai Desa Sawarna, Kec. Bayah, Lebak, Banten). Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung, 1(October), 40–54. https://doi.org/10.33479/senampengmas.2021.1.1.40-54
Munandar, T. A., Lestari, T. S., Handayani, D., Noe’man, A., Priatna, W., & Fathurrozi, A. (2023). User Guide – Bayadome Geotours (BATOUR). Tim Program Matching Fund 2023 Fakultas Ilmu Komputer, Universitas Bhayangkara Jakarta Raya.
Pakpahan, R., & Kristiana, Y. (2019). Pengenalan Kuliner Tradisional Sebagai Daya Tarik Wisata Belitung. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 2, 1054–1060. https://doi.org/10.37695/pkmcsr.v2i0.276
Pengabdian, J., Lokal, P., Desa, D., Kecamatan, P., Kabupaten, B., Barat, B., Yulia, C., Subekti, S., Nikmawati, E. E., & Maosul, A. (2021). LENTERA KARYA EDUKASI Pengembangan Wisata Kulindes (Kuliner Pedesaan) Berbasis. Yulia, 1(3), 153. https://doi.org/10.17509/lentera.v3i1.42204
Putri, N. A., Permana, E., & Subhan, M. N. (2021). Strategi Pemasaran bisnis makanan tradisional Tiwul sebagai Destinasi wisata kuliner di Gunung Kidul Jogja. Jurnal Pemasaran Kompetitif, 4(3), 340. https://doi.org/10.32493/jpkpk.v4i3.10102
Tata Henda. (2018). DESA GEOWISATA SAWARNA. https://desdm.bantenprov.go.id/berita/DESA-GEOWISATA-SAWARNA
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Mugiarso
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
